Is a keratin treatment just a really long blowout? Not quite. They both leave hair smooth, which is why people mix them up, but they do very different jobs.
The short answer: a blowout is a style that lasts until your next wash. A keratin treatment is a smoothing treatment designed to carry through several washes before it gradually fades.
Here’s how to tell which one fits your hair and your week.
Blowout: the polish
A blowout is a styling service. Your hair is washed, then dried and styled with heat, usually with a round brush, for shape, smoothness or volume. It’s great for an event, a fresh look or a just-because day, and it lasts until you wash. Details are on our blowouts and styling page.
Keratin treatment: the long game
A keratin treatment is a smoothing treatment. A product is applied to your hair and sealed in with heat to reduce frizz and make hair easier to manage. Unlike a blowout, it’s meant to carry through multiple washes before fading gradually. The process, the product and the aftercare vary, so we’ll walk you through ours. Details are on our keratin treatment page.

Side by side
| Blowout | Keratin treatment | |
|---|---|---|
| What it is | Styling | Smoothing treatment |
| How long it lasts | Until the next wash | Through multiple washes, then fades gradually |
| Best for | An event, a fresh look or everyday polish | Ongoing frizz and easier daily styling |
| Changes how hair behaves between visits? | No | Yes, to a degree |
| Needs aftercare? | Minimal | Yes. We’ll explain it |
Questions to ask before a keratin treatment
Formulas differ, so these are worth asking before you book any smoothing treatment (here or anywhere):
- Which product do you use, and what’s in it?
- How should I care for my hair afterward, and for how long?
- Does it work with my hair type and any color I have?
- If I color my hair, how should the two be scheduled?
Ask us every one of them. We’ll give you real answers.
So, which one?
- You want a polished look for a day or an event: book a blowout.
- You want less frizz and easier styling over time: ask about a keratin treatment.
- You’re not sure: start with a consultation.
Not sure which side of the line your hair falls on? Book a consultation, grab a snack, and tell us what your hair does on a regular Tuesday. We’ll recommend what fits your hair and your routine. ✨